Mr. Stelios Kehaghias, Senior Lecturer of Strategic Management and Strategic Marketing at the University of Sheffield International Faculty, CITY College, delivered a very interesting workshop to members of European Business Association on June 3 in Kyiv.
In his lively presentation entitled 'Developing competitive advantage through open innovation', Mr. Kehaghias discussed with participants important issues on why open innovation is a strategic option today, how open innovation contributes to competitive advantage, how to attract and motivate contributors and keep an active innovation community.
This event was delivered and supported in frame of the partnership between The University of Sheffield International Faculty and the European Business Association (Ukraine). With more than nine hundred members, the European Business Association (EBA) is the largest premier union of businesses operating in the Ukrainian market. Next event organised by EBA and the International Faculty, CITY College will be held in Kyiv on June 16th.